The LEGO Imagination Center
LEGO will make retail history by devoting the entire third floor of The Shops at North Bridge to children’s fashion, accessories and toys. From mid-November the ‘LEGO Imagination Center’ will stock more than 400 LEGO products, including branded clothing and sports gear, hard-to-find European merchandise and the LEGO BABY line. The store will pull shoppers into the action with brick-filled play areas, intricate and whimsical models, vibrant colours and upbeat music. The store will even feature an 8×12 foot LEGO brick depiction of Chicago’s skyline.
